The ABAC Brand
Abraham Baldwin Agricultural College is a well-recognized and imminently respected name, and the ABAC brand and story is so important that we guard it closely. Our logos and trademarks serve as a strong visual identity, establishing standards for graphic identity that is instantly recognizable across platforms. Utilizing the ABAC colors, fonts, and logos correctly ensures our branding is consistent and clear. Additionally, the words which we use to tell our unique story help to define who we are for ourselves and for the world. We have therefore set up institutional standards for both our visual identification and for our language about the college.
Visit our Brand Guide page.
All publications about Abraham Baldwin Agricultural College for whom the intended viewing audience is the general public shall be approved by the Office of Marketing and Communications. Proofs of all publications should be sent to the Office of Marketing and Communications for approval prior to production (publicrelations@abac.edu). Publications include, but are not limited to, brochures, post cards, posters, and booklets. All giveaway and promotional items must be approved prior to production as well.
Do not modify, redraw, or otherwise alter any graphics downloaded from the brand guide. Unapproved modifications to our branded graphics confuse and diminish our institution’s consistency. When in doubt, refer to the appropriate and inappropriate usage rules associated with each graphic.
Need a graphic that isn’t available? Have a question about appropriate usage? Email brand@abac.edu for support.
